Different trades. The same leak.
Lead Hero is the AI-first growth partner for founder-led service businesses doing £1m to £20m. A small team of growth experts who install and run the system that converts your leads. Not software you have to figure out yourself.
The argument that holds across every sector
Plumbing, drainage, electrical, landscaping, HVAC. The trades look different from the outside. The revenue leak underneath is the same one. Enquiries come in, and most never get answered fast enough or followed up often enough to convert.
The numbers don't care which trade you're in. The average small business takes 47 hours to respond to an enquiry. Respond inside five minutes and you are 21 times more likely to qualify it. 80% of sales need five or more follow-ups, and 44% of people give up after one. Whether you fit boilers or lay driveways, that gap is where the money goes.
This is the part most marketing gets wrong. It chases more leads. Your money is already sitting in the enquiries you have. Getting leads is easy. Getting customers is hard.
Find your trade
Plumbing & Heating
Boiler enquiries don't wait. Lazard replies to every lead 24/7; RJ Martindale grew service plans from 50 to 280.
See the sector pageDrainage
The first firm to respond usually wins. Metro Rod returned 4x on database reactivation alone.
See the sector pageElectrical & Solar
Leads scattered across WhatsApp and email, pulled into one system. WY Electrical added £12,000 in month one.
See the sector pageOutdoor & Landscaping
Long, seasonal buying cycles, nurtured automatically. Artificial Super Grass says it pays for itself many times over.
See the sector pageHVAC
Speed wins the job. The Glow Group doubled its engineering team.
See the sector pageRoofing
Three roofers quoted, the homeowner went with the first one who turned up. Speed and proper quote follow-up are the difference between a full diary and a quiet month.
See the sector pageWaste Removal
The customer rings three firms. The one who picks up gets the load. Every call answered in under 60 seconds, day or night.
See the sector pageSaaS
Your signups are fine. The leak is everything after. BookMagic AI grew active users to 450 and doubled revenue with the same audience.
See the sector pageDon't see your trade?
We work across the home and commercial service trades, not only the five above. Roofing, security, fire protection, kitchens and bathrooms, structural and surveying work, commercial cleaning, professional services. If you run a founder-led service business doing £1m or more with a real sales team and steady enquiries, the leak is almost certainly the same, and so is the fix.
The fastest way to know is the diagnostic. We put a pound figure on what your current process is leaking, using your own numbers.
The people behind the product
Lead Hero is run by Francis Rodino and Carolina Cohen, who left senior corporate roles in London to build it. They run the business on the same automated systems they install for clients, which is why they take commercial responsibility for the outcome rather than handing over a tool.
We install for clients the same systems we built for ourselves.
What we focus on
We're built around one thing: installing and running the system that converts your leads. That's where our attention goes, and it's why the work holds up.
If your project needs other elements, ad creative, media buying, content, we work alongside world-class specialists we trust. You get the right people on each part, rather than one team stretched across all of it.
Common questions
Do you only work with the five industries listed?
No. Those five are where we have named clients and dedicated pages. We work across the home and commercial service trades. If you do £1m or more with a sales team and steady enquiries, you're likely a fit.
My trade isn't on here. Is it worth a call?
Yes, if you meet the basics: founder-led service business, £1m or more, a real sales team, steady inbound enquiries. The diagnostic tells you quickly either way.
What if I'm closer to £750k than £1m?
We state £1m as the line, but the practical floor is a little lower. The diagnostic is the honest test of fit.
Is this software or a service?
A service. The Revenue Engine is the productised shape of it, installed and run by a small team. You are not buying a login.
See what your pipeline is leaking.
A 30-minute diagnostic. We put a pound figure on what your current process is losing, using your own numbers.
Book a Revenue Leak DiagnosticIf you are looking for a CRM you can buy, a HighLevel reseller subscription, or a full-service marketing agency, this is not the right call. We work with founders who want a growth partner that takes commercial responsibility for the system that converts their leads. Different category.