Drainage is a race. The first firm to respond usually wins the job.
Lead Hero is the AI-first growth partner for founder-led service businesses doing £1m to £20m. A small team of growth experts who install and run the system that converts your leads. Not software you have to figure out yourself.
The sector leak
Drainage and basic plumbing is one of the most competitive markets there is. A blocked drain is urgent, and the customer rings several firms at once. Whoever answers first and follows up fastest takes the work. 78% of customers buy from the first business that responds.
The problem isn't getting enquiries. It's converting them before a competitor does. The average small business takes 47 hours to respond to an inbound enquiry. In drainage, 47 minutes is already too slow. Most of the revenue lost in this sector is lost in the gap between the enquiry landing and anyone acting on it.
Book a diagnostic and we will put a pound figure on that gap using your own numbers.
Adapted to drainage
Speed, follow-up, automation. Three pillars, configured for how this sector actually buys.
Speed
Emergency and routine enquiries answered in under 60 seconds across phone, web, and WhatsApp. No missed calls going to a competitor.
Follow-up
Commercial drainage contracts take longer to land than a domestic unblock. The system keeps following up on quotes and tender conversations across weeks, not hours, without anyone having to remember.
Automation
Database reactivation is the quiet win in drainage. Past commercial and domestic customers get brought back automatically, which is where a lot of repeat business already sits.
Metro Rod HLP
Spencer Horsfield, Managing Director
Spencer runs a 27-person team across Hull, Lincolnshire, and Peterborough in a market he describes as genuinely difficult. The point he makes is the one that matters commercially: the business coming in now is real business, not just enquiries. The strategy brings in leads and converts them, and the brand is getting better known across the patch as a result. Database reactivation alone returned 4x on the email work.
“We're not just getting enquiries. We're getting real business. In a difficult marketplace, that shows we're doing the right thing.”
What we focus on
We're built around one thing: installing and running the system that converts your leads. That's where our attention goes, and it's why the work holds up.
If your project needs other elements, ad creative, media buying, content, we work alongside world-class specialists we trust. You get the right people on each part, rather than one team stretched across all of it.
Francis Rodino & Carolina Cohen-Co-Founders of Lead Hero
The people behind the product
Lead Hero is led by Francis Rodino and Carolina Cohen, with a team of growth experts behind them: CRM automation specialists, AI enthusiasts, and marketers who want to see you grow. We install the same systems for clients that we run our own business on, the kind that let a company operate without the founder chained to every deal.
We're on a mission to free service-business owners from the things that quietly drain them: the CRM nobody uses, the confusion about where AI actually fits, the marketing that promised more than it delivered, and the daily grind of chasing prospects and following up by hand. The system does that work, so you and your team don't have to.
What founders ask first
Can the system handle emergency call-outs at night?
Yes. Every call and enquiry is answered in under 60 seconds, around the clock. After-hours is exactly when urgent drainage work comes in.
We've got a big database of old customers. Can you do anything with it?
Yes. Reactivating a dormant database is one of the fastest returns in drainage. Metro Rod saw 4x on that work alone.
Do we lose control of how we talk to customers?
No. You set the tone and the rules. The system handles volume and speed; your team handles the conversations that need judgement.
Is there a long contract?
The Revenue Engine runs on a 12-month commitment. We confirm fit on the diagnostic call first.
See what your pipeline is leaking.
A 30-minute diagnostic. We put a pound figure on what your current process is losing, using your own numbers.
Book a Revenue Leak DiagnosticIf you are looking for a CRM you can buy, a HighLevel reseller subscription, or a full-service marketing agency, this is not the right call. We work with founders who want a growth partner that takes commercial responsibility for the system that converts their leads. Different category.