We built this because we kept seeing the same problem.
Service businesses with real demand, real teams, and real marketing budgets - losing revenue every single day because no system existed to catch it.
Leads going cold. Calls going unanswered. Follow-up relying on whoever happened to remember. Founders still in the middle of every deal, unable to step back, unable to scale.
Not because these businesses were badly run. Because the infrastructure wasn't there. That's the problem Lead Hero was built to fix.
Francis's Keynote | Scaleup Summit 2026
Proven in the field. Trusted at scale.
We're not theorists. We build and run revenue systems inside real businesses every day.
Lead Hero systems now manage and convert thousands of enquiries every month across service-led businesses in the UK, US, and beyond.
From high-growth companies investing heavily in ads, to established teams looking to tighten conversion, our work sits at the point where demand meets revenue.
Francis Rodino
Francis has spent 15+ years working in sales and marketing - first in corporate, then building and scaling his own businesses. He's worked with 300+ clients across HVAC, engineering, construction, recruitment, and professional services. He knows what a broken pipeline looks like because he's fixed hundreds of them.
He's the bestselling author of Leads Machine, published by Rethink Press - a practical guide to building consistent, predictable sales for service businesses. The book was shortlisted for the Business Book Awards 2026. He's a HighLevel Featured Speaker, Certified GHL Admin, and a SaaSpreneur Award winner.
Francis leads the technical architecture of every Revenue Engine™ we install. He's not a consultant who disappears after the strategy session. He's in the system, in the data, and on the calls.
Credentials
"Francis doesn't just advise - he installs. There's a big difference."
Carolina Cohen Rodino
Carolina is Director of Strategy at Lead Hero. She's the reason the systems we install actually stick. Where Francis architects the engine, Carolina makes sure it runs - consistently, reliably, and in a way that makes sense to the people using it.
She brings operational rigour to every engagement. She runs discovery, shapes the strategy, and leads the client relationship from onboarding through to results. If you've had a call with Lead Hero, you've probably spoken to Carolina.
Her background is in business operations and client delivery. She understands that a system is only as good as its adoption - and she's built a delivery process that gets founders and their teams actually using what we build.
What Carolina brings to every engagement
"Carolina is the reason we actually got value from this. She understood our business from day one."
You're not hiring a freelancer. You're bringing in a growth team.
Most agencies sell you a tool or a campaign. We install infrastructure. And we stay involved.
Every Revenue Engine™ is led by Francis and Carolina's team. Senior strategists design the system, and the build is shaped around the specific mechanics of your business.
We only take on a limited number of clients at a time for exactly that reason. When we commit, we're in - until the system works.
The values we stand by when building your business.
These shape every decision we make, every strategy we build, and every result we deliver. They're what separates us from agencies that prioritise speed over substance.
We Own the Outcome
We treat our clients' revenue like it's our own, taking full responsibility for what works and what doesn't. We do what it takes to get results, even when that means going beyond the brief or challenging assumptions.
Depth First. Speed Second.
We go deep on market research, messaging, and customer journeys before we move fast. Once clarity is in place, we act quickly because speed, when guided by insight, is a competitive advantage.
Strategy Before Tools
Technology is never the solution on its own. We lead with strategy, creativity, and human insight, then use tech and AI to scale what already works.
AI With a Human Core
We use AI to increase speed, consistency, and follow-up, not to remove people from the equation. The human touch, judgment, and relationships always come first.
Beyond the Brief
If something will materially improve a client's result, we act on it. We don't hide behind scope when revenue, momentum, or trust is on the line.
Built to Outlast Us
We build systems that run without founder dependency or constant agency involvement. Our goal is durable growth that continues long after the initial project ends.
Partners, Not Vendors
We invest in long-term relationships built on trust, candour, and shared goals. The best results come when we operate as an extension of the leadership team, not a supplier.
Care Drives Performance
We care deeply about the businesses we work with, and that shows in the details. High standards, proactive thinking, and pride in the work are non-negotiable.
Clarity Is Leadership
Confusion kills momentum and confidence. Our role is to bring structure, focus, and clear decision-making to complex growth challenges.
A few things we know to be true.
Most businesses don't have a lead problem. They have a conversion problem. The leads are there. The system to convert them isn't.
Speed matters more than most founders realise. Responding in 5 minutes makes you 21 times more likely to close than responding in 30. Most businesses respond in 47 hours. Some never respond at all.
Follow-up is where deals are won or lost. 80% of sales require 5 or more follow-ups. 92% of sales reps quit before the third attempt. That gap is where your revenue is disappearing.
Founders shouldn't be the system. If revenue depends on you personally holding it together, you haven't built a business - you've built a job. The Revenue Engine™ fixes that.
We built Lead Hero to give service business founders their pipeline back. And their time.
If this resonates, let's talk.
Book a Revenue Roadmap Call. We'll map where your pipeline is leaking and show you exactly what it would take to fix it.