Impact

    Impact

    We give 1% of our profit, every year, to projects that meet people's most basic needs.

    Not a campaign. Not a launch. It runs in the background of how the business works, the same way the systems we install run in the background of our clients' businesses. Members of B1G1 help change lives just by doing what they do at work every day.

    Child smiling over a shared meal at a B1G1 partner project
    Volunteer preparing food parcels at a B1G1 partner distribution centre
    The mechanism

    How the giving actually works

    We give through B1G1, a giving network that exists specifically to vet and route business contributions into projects on the ground. Every project on the platform goes through an 18-week review by an independent board. Most applicants are rejected.

    The funding model is unusually direct. The money we give reaches the project. Nothing is taken out except the card processing charge. Membership fees cover B1G1's operations costs and it takes nothing off the giving. There is no overhead skim, no operating cut, no admin layer absorbing the contribution before it lands.

    That is the reason we chose this route. It removes the usual question of where the money actually goes.

    Our partnership

    We've partnered with B1G1

    B1G1 Members are part of a global movement that uses business as a force for good. Together they have made more than 300 million giving impacts around the world.

    We are a proud member of the B1G1 Global Giving Movement
    What we back

    Four areas of basic need

    B1G1 supports projects across all 17 UN Sustainable Development Goals. We chose to focus on four. They are the foundations everything else depends on. A child cannot learn if they are hungry. A family cannot escape poverty without clean water. Health and opportunity start here. By concentrating our giving on food, water, education and the relief of poverty, every contribution compounds in the same direction rather than spreading thin across causes that need depth, not breadth.

    Community gathering supported by B1G1 partner project

    No Poverty

    Direct support for people living without reliable income, shelter, or stability.

    Child receiving a hot meal at a B1G1 partner project

    Zero Hunger

    Meals and nutrition for families and children who would otherwise go without.

    Children at a school feeding programme funded through B1G1

    Education

    Access to schooling, learning materials, and teachers in under-resourced communities.

    Child washing hands at a clean water station built through B1G1

    Clean Water

    Safe drinking water and basic sanitation where neither currently exists.

    Members choose from a list of projects B1G1 has vetted through strict criteria to ensure their contributions make the greatest impact possible. Contributions then flow to those projects globally, wherever the need is greatest at the time of giving, rather than to any single region or partner.

    Where it lands

    The projects on the receiving end

    Each project we fund is vetted by B1G1 and tracked through to completion. Locations shift as new projects are approved and existing ones complete.

    Children collecting clean water at a tap stand built through a B1G1 project
    For our clients

    You're already part of this

    If you work with us, your engagement contributes to this automatically. There is no add-on, no opt-in, and no extra cost. It comes out of our profit, not your invoice.

    You do not need to do anything. The impact attached to your work is counted alongside every other client engagement.

    Proudly a member of B1G1

    Business for Good