Boiler enquiries don't wait. Most plumbing firms make them.
Lead Hero is the AI-first growth partner for founder-led service businesses doing £1m to £20m. A small team of growth experts who install and run the system that converts your leads. Not software you have to figure out yourself.
The sector leak
A homeowner with a dead boiler in January is not shopping around for three days. They ring the first firm, and if nobody picks up, they ring the next one on the list. 85% of people who hit a missed call never call back. 62% go straight to a competitor.
Most plumbing and heating firms respond to a web enquiry in hours, not minutes. The average small business takes 47 hours. By then the job is booked with someone faster. Respond inside five minutes and you are 21 times more likely to qualify that lead. The gap between those two numbers is where your revenue is going.
This is a diagnostic, not a sales pitch. Put your own numbers in: enquiries a month, average job value, rough conversion rate. The figure that comes back is usually larger than founders expect.
Adapted to plumbing & heating
Speed, follow-up, automation. Three pillars, configured for how this sector actually buys.
Speed
Every enquiry, every missed call, answered in under 60 seconds, day or night. A burst pipe at 11pm gets the same instant response as a service request at 11am.
Follow-up
Quotes that would otherwise sit unanswered get chased across SMS, email, and WhatsApp until the customer books or says no. Service plan renewals and annual boiler checks run on their own schedule, automatically.
Automation
The whole thing runs in the background while your engineers are on the tools. Your office team handles the conversations that need a human and stops chasing the ones that don't.
Lazard Plumbing & Heating
Costin Lazar, Owner
Costin was getting enquiries from his website, Facebook, Google, and word of mouth, all landing in different places. It was hectic. Now everything comes into one place and every lead gets a reply, 24 hours a day, seven days a week. The AI voice and chat system talks to customers at any hour, and handles several conversations at once, which his office could never do.
The commercial point in his words: the system costs about a quarter of what a person would. As Lazard grows, that gap widens to 10 or 20 times cheaper than the hire he would otherwise have to make.
“We pay about a quarter of what a person would cost. As we grow, we will not need to hire this person.”
More from the plumbing & heating side
RJ Martindale Plumbing & Heating
Ryan didn't want more leads. He wanted a system. Service plan signups went from 50 to 280. Boiler installs went from 75 in the previous full year to 110 so far this year. Any member of staff can now see where a customer is, from first enquiry through to the automations going out.
Watch the video“I didn't want leads. I wanted a system. That is exactly what Lead Hero does.”
The Glow Group
Gas heating and boiler cover specialist. The step-by-step process Lead Hero built let Jack qualify customers properly and carry them through the full journey. His engineering team has doubled since.
Watch the video“Lead Hero has enabled us to grow. I don't know how we would be managing without it.”
What we focus on
We're built around one thing: installing and running the system that converts your leads. That's where our attention goes, and it's why the work holds up.
If your project needs other elements, ad creative, media buying, content, we work alongside world-class specialists we trust. You get the right people on each part, rather than one team stretched across all of it.
Francis Rodino & Carolina Cohen-Co-Founders of Lead Hero
The people behind the product
Lead Hero is led by Francis Rodino and Carolina Cohen, with a team of growth experts behind them: CRM automation specialists, AI enthusiasts, and marketers who want to see you grow. We install the same systems for clients that we run our own business on, the kind that let a company operate without the founder chained to every deal.
We're on a mission to free service-business owners from the things that quietly drain them: the CRM nobody uses, the confusion about where AI actually fits, the marketing that promised more than it delivered, and the daily grind of chasing prospects and following up by hand. The system does that work, so you and your team don't have to.
What founders ask first
How fast can the system respond to a boiler enquiry?
Under 60 seconds, on every channel, at any time. That includes after-hours and weekend enquiries, which is when a lot of heating jobs come in.
Do you replace my office team?
No. The system handles the repetitive chasing and instant responses. Your team spends its time on the conversations that need a person.
Is this just HighLevel with a markup?
No. HighLevel is one of several tools we currently use. You are hiring a team that picks, installs, runs, and optimises whatever produces the best result, not buying a software login.
Will it work with the job management software I already use?
We integrate with the standard tools the Revenue Engine is designed to work with. We confirm fit on the diagnostic call before anything starts.
See what your pipeline is leaking.
A 30-minute diagnostic. We put a pound figure on what your current process is losing, using your own numbers.
Book a Revenue Leak DiagnosticIf you are looking for a CRM you can buy, a HighLevel reseller subscription, or a full-service marketing agency, this is not the right call. We work with founders who want a growth partner that takes commercial responsibility for the system that converts their leads. Different category.