You're paying to fill the funnel. Then going quiet on everyone in it.
Lead Hero is the AI-first growth partner for founder-led SaaS businesses doing £1m to £20m. A small team of growth experts who install and run the system that nurtures signups, trials and demos into paying users, with the right story at the right time. Not software you have to wire together yourself.
The sector leak
Most SaaS founders treat growth as a traffic problem. Spend more, get more signups, hope more of them stick. So the ad budget goes up while the funnel underneath it stays silent.
The motions that actually grow a SaaS business are the active ones. Driving signups to a demo. Filling a webinar. Running a workshop that turns curious users into buyers. They work. But every one of them depends on someone pulling the trigger: cleaning the list, building the campaign, sending the invites, following up with everyone who didn't show. In a founder-led business that someone is usually you. And when you're busy, which is always, the campaign doesn't go out. The webinar slips a month. The list goes stale. Growth doesn't crash. It just quietly stops.
The median SaaS product converts about 8% of free trials to paid (ChartMogul / ProductLed, 2026). The ones doing two and three times that aren't buying better signups. They run these motions consistently, because the system runs them. Problem and solution stories, case studies from users like them, demo and webinar invites, offers made at the right moment, going out automatically to every signup. The gap between 8% and 20% isn't traffic. It's whether the selling happens at all, or waits for someone to find the time.
Speed is the cheapest lever you have. Only about 10% of B2B companies respond to an inbound demand inside five minutes (Drift Lead Response Report), and a one-minute response can lift conversion by close to 400% versus waiting ten (Velocify). A diagnostic puts a pound figure on what your funnel leaks between signup and paid, using your own numbers.
Adapted to saas
Speed, follow-up, automation. Three pillars, configured for how this sector actually buys.
Speed
Every high-intent signal gets a response in under 60 seconds. A demo request, a pricing-page visit, a trial that hits its usage limit. You reach them while they're still deciding, not two days later when they're in a competitor's trial.
Follow-up
A real lifecycle sequence that does the selling for you. Problem and solution stories, case studies from users like them, demo and webinar invites, offers made at the right moment, triggered by what they actually do in the product. Not one welcome email and silence. Followed up until they convert or close.
Automation
The system is the someone who pulls the trigger. It cleans the list, fires the campaign, sends the invites, chases the no-shows, reactivates the dormant users, and wins back the churned accounts. It never gets too busy. Your team spends its time with the users who need a human, not the work a system should be doing.
BookMagic AI
Joe Gregory, Co-founder
BookMagic is a multi-award-winning platform that helps entrepreneurs write, publish and market their own business books, co-founded by Daniel Priestley and Lucy McCarraher. Joe had real goodwill and an engaged audience, but nothing turning that goodwill into measurable, repeatable sales. The story wasn't being told, the offers weren't going out, and the people who'd raised their hand were going quiet.
Lead Hero mapped the full customer journey and built the asset that did the selling. Active users grew to 450, up another 50%, and revenue doubled. Over the same stretch, BookMagic was building the kind of profile that gets a company noticed: the AI Category Award at the Great British Entrepreneur Awards, Media and Entertainment Startup of the Year at the London StartUp Awards, and AI Entrepreneur of the Year for the team behind it.
Joe's own point is the one that matters when you're choosing who to work with. It wasn't a technician plugging automations together. It was a team that understood the business and made the work good enough to carry the brand.
“What was really reassuring is the team. Carolina and Francis really lead it in their unique ways through the whole process.”
What we focus on
We're built around one thing: installing and running the system that converts your leads. That's where our attention goes, and it's why the work holds up.
If your project needs other elements, ad creative, media buying, content, we work alongside world-class specialists we trust. You get the right people on each part, rather than one team stretched across all of it.
Francis Rodino & Carolina Cohen-Co-Founders of Lead Hero
The people behind the product
Lead Hero is led by Francis Rodino and Carolina Cohen, with a team of growth experts behind them: CRM automation specialists, AI enthusiasts, and marketers who want to see you grow. We install the same systems for clients that we run our own business on, the kind that let a company operate without the founder chained to every deal.
We're on a mission to free service-business owners from the things that quietly drain them: the CRM nobody uses, the confusion about where AI actually fits, the marketing that promised more than it delivered, and the daily grind of chasing prospects and following up by hand. The system does that work, so you and your team don't have to.
What founders ask first
We don't have a lead problem, we have a trial-conversion problem. Can you help with that?
Yes. That's the core of this. Most SaaS funnels leak after the signup, not before it: trials that never activate, demos that no-show, dormant users nobody followed up. That's exactly what the system fixes.
Do you handle demo no-shows?
Yes. Confirmation and reminder sequences across email and SMS cut no-shows materially. Rates of 20 to 50% are common without that cadence.
Is this for B2B or B2C SaaS?
Both. The funnel differs, demos and buying committees in B2B, trials and activation in B2C, but the leak is the same: high-intent signals that don't get a fast, persistent, well-timed response.
We're in the UK and worried about GDPR on automated follow-up.
Good. Marketing follow-up to individuals in the UK needs proper consent capture under UK GDPR and PECR, which is different from the US opt-out model. We build the capture and follow-up to be compliant by jurisdiction, not bolted on afterwards.
Is this just a CRM with automations?
No. You're hiring a team that picks, installs, runs and optimises the system, and takes responsibility for the result. Not a login and a manual.
See what your pipeline is leaking.
A 30-minute diagnostic. We put a pound figure on what your current process is losing, using your own numbers.
Book a Revenue Leak DiagnosticIf you are looking for a CRM you can buy, a HighLevel reseller subscription, or a full-service marketing agency, this is not the right call. We work with founders who want a growth partner that takes commercial responsibility for the system that converts their leads. Different category.