Three roofers quoted. The homeowner went with the first one who turned up.
Lead Hero is the AI-first growth partner for founder-led service businesses doing £1m to £20m. A small team of growth experts who install and run the system that answers every enquiry and books the survey. Not software you have to figure out yourself.
The sector leak
A homeowner with a slipped tile or a leak rings round for quotes. They're not waiting three days for a callback. Whoever answers, books the survey, and follows up the quote gets the job. 78% of customers go with the first business that responds (Lead Connect Survey). Most roofers can't answer, because they're up a ladder.
That's the first leak. The second is the quote that goes out and then sits. Roofers send a price and stop. Around 80% of jobs need five or more follow-ups, and most contractors give up after one or two. The work doesn't go to the best roofer. It goes to the one who stayed in touch.
A diagnostic puts a pound figure on it, using your own numbers. A UK re-roof averages around £5,500, and ranges to £12,000-plus in slate. In the US an average asphalt re-roof runs close to $15,000 (GAF / Ipsos). At those values, a single missed enquiry or an unfollowed quote is a serious hole in the month.
Adapted to roofing
Speed, follow-up, automation. Three pillars, configured for how this sector actually buys.
Speed
Every call and enquiry answered in under 60 seconds, including the ones that come in while your crews are on the roof. The survey gets booked before the homeowner rings the next roofer on the list.
Follow-up
Quotes get chased properly, across the full sequence it takes to close a considered job, not the one attempt most firms manage. Storm and insurance leads get followed through the adjuster and supplement stages without anything stalling.
Automation
Booking, survey reminders, and quote follow-up run in the background. Past customers and maintenance jobs get brought back on their own cycle, which is steady work most roofers leave on the table.
What the numbers cost a roofing firm
This page launches without a named client. The proof slot is built on cited research and the trade's economics, not an invented testimonial. When a roofing client comes on, this section converts to a standard anchor case study with video.
What the numbers say, and what they cost a roofing firm:
- Respond within five minutes and you're 21 times more likely to qualify the enquiry than a firm that waits 30 (MIT / Oldroyd). A one-minute response lifts conversion by close to 400% versus ten (Velocify).
- 78% of customers buy from the first firm that responds (Lead Connect Survey).
- Around 27% of home-services calls go unanswered (Invoca, 2024); 85% of those callers never call back.
- 80% of jobs need five or more follow-ups; most roofers stop after one or two. Sector research consistent; exact close-rate uplift varies by firm.
In a trade where three firms quote the same roof and the job is worth four to fifteen thousand, speed and follow-up are the difference between a full diary and a quiet month.
What we focus on
We're built around one thing: installing and running the system that converts your leads. That's where our attention goes, and it's why the work holds up.
If your project needs other elements, ad creative, media buying, content, we work alongside world-class specialists we trust. You get the right people on each part, rather than one team stretched across all of it.
Francis Rodino & Carolina Cohen-Co-Founders of Lead Hero
The people behind the product
Lead Hero is led by Francis Rodino and Carolina Cohen, with a team of growth experts behind them: CRM automation specialists, AI enthusiasts, and marketers who want to see you grow. We install the same systems for clients that we run our own business on, the kind that let a company operate without the founder chained to every deal.
We're on a mission to free service-business owners from the things that quietly drain them: the CRM nobody uses, the confusion about where AI actually fits, the marketing that promised more than it delivered, and the daily grind of chasing prospects and following up by hand. The system does that work, so you and your team don't have to.
What founders ask first
My crews are on the roof all day and can't answer the phone. Does this solve that?
Directly. Every call gets answered in under 60 seconds and the survey gets booked, whether or not anyone's free to pick up. That's usually where the lost work is.
Will it chase a quote properly?
Yes. Quotes get followed up across the full sequence it takes to close a roof, not the single attempt most firms manage. That alone recovers a meaningful share of jobs.
Can it show homeowners we're NFRC registered and guaranteed?
Yes. Your accreditations and Insurance-Backed Guarantee can be surfaced at the point they build trust, which matters in a trade where homeowners are wary of cowboys.
Does it handle storm and insurance work?
Yes. Storm and insurance leads get followed through the adjuster and supplement stages so nothing stalls between inspection and approved scope.
Is this software we set up ourselves?
No. We install and run it. You get a team responsible for the outcome, not a login and a manual.
See what your pipeline is leaking.
A 30-minute diagnostic. We put a pound figure on what your current process is losing, using your own numbers.
Book a Revenue Leak DiagnosticIf you are looking for a CRM you can buy, a HighLevel reseller subscription, or a full-service marketing agency, this is not the right call. We work with founders who want a growth partner that takes commercial responsibility for the system that converts their leads. Different category.