The sample pack went out in February. The order could still come in October.
Lead Hero is the AI-first growth partner for founder-led service businesses doing £1m to £20m. A small team of growth experts who install and run the system that converts your leads. Not software you have to figure out yourself.
The sector leak
Landscaping, artificial grass, driveways, fencing. The buying cycle is long and seasonal. Someone requests a sample or a quote in late winter and orders in autumn, if anyone keeps in touch. Most firms don't. The lead goes stale in the CRM, and the only follow-up is whatever a person remembers to do by phone or manual email.
That's the leak. 80% of sales need five or more follow-ups, and the touchpoints that actually close a seasonal job happen months after the first enquiry. A firm that keeps feeding useful information to a sample-pack request for six months converts a chunk of business that a one-and-done firm writes off.
A diagnostic shows you, in pounds, what your stale-lead pile is worth.
Adapted to outdoor & landscaping
Speed, follow-up, automation. Three pillars, configured for how this sector actually buys.
Speed
New enquiries from local search and ads answered in under 60 seconds, before the prospect fills in three other forms.
Follow-up
This is the pillar that matters most in outdoor work. Long, automated nurture across months keeps every sample request and quote warm until the season turns and they buy.
Automation
Sample fulfilment, installer network distribution, and long-term nurture run on their own. The orders that show up months later arrive because the system never stopped following up.
Artificial Super Grass
Neil Conway, Owner
Before Lead Hero, Neil's leads came in and went stale. Stuck in the CRM, never becoming customers, with follow-up limited to whatever the team did manually. Now customers who ordered a sample pack back in January and February place orders months later, because the system kept feeding them information the whole time. He has built one of the largest independent installer networks in the UK on the back of it.
“It pays for itself. I can't say tenfold, I can't say 10 times. It's way, way more than that.”
What we focus on
We're built around one thing: installing and running the system that converts your leads. That's where our attention goes, and it's why the work holds up.
If your project needs other elements, ad creative, media buying, content, we work alongside world-class specialists we trust. You get the right people on each part, rather than one team stretched across all of it.
Francis Rodino & Carolina Cohen-Co-Founders of Lead Hero
The people behind the product
Lead Hero is led by Francis Rodino and Carolina Cohen, with a team of growth experts behind them: CRM automation specialists, AI enthusiasts, and marketers who want to see you grow. We install the same systems for clients that we run our own business on, the kind that let a company operate without the founder chained to every deal.
We're on a mission to free service-business owners from the things that quietly drain them: the CRM nobody uses, the confusion about where AI actually fits, the marketing that promised more than it delivered, and the daily grind of chasing prospects and following up by hand. The system does that work, so you and your team don't have to.
What founders ask first
My leads go cold before they're ready to buy. Can you fix that?
That is the core of what the system does for outdoor work. Automated nurture keeps a sample request or quote warm for months until the customer is ready, which is when seasonal orders actually land.
Can it handle sample pack requests automatically?
Yes. Fulfilment and the follow-up that comes after it run automatically, so nothing gets forgotten in a busy spell.
We work through an installer network. Does that complicate things?
No. Lead distribution to an installer network is built in. Artificial Super Grass runs one of the largest independent networks in the UK on this.
How quickly will we see something?
Most clients see their first measurable results within 30 days of installation.
See what your pipeline is leaking.
A 30-minute diagnostic. We put a pound figure on what your current process is losing, using your own numbers.
Book a Revenue Leak DiagnosticIf you are looking for a CRM you can buy, a HighLevel reseller subscription, or a full-service marketing agency, this is not the right call. We work with founders who want a growth partner that takes commercial responsibility for the system that converts their leads. Different category.