The customer rings three firms. The one who picks up gets the load.
Lead Hero is the AI-first growth partner for founder-led service businesses doing £1m to £20m. A small team of growth experts who install and run the system that answers every enquiry and books the job. Not software you have to figure out yourself.
The sector leak
Someone with a garage to clear or a skip to book is mid-task and wants a price and a date in the same call. They've got three or four numbers on their phone. Whoever answers first and quotes fastest gets the work. The rest get a voicemail nobody returns.
That's the leak, and it's specific to this trade. Around 27% of inbound calls to home-services businesses go unanswered (Invoca, 2024), and 85% of people who don't get through never call back. Your crews are on a tipper run or loading a van, so the phone goes unanswered, and the load goes to the next firm on the list. Roughly 70% of customers now prefer to book online or instantly (Angie's List, cited 2024), which makes a slow or manual quote process a direct leak.
A diagnostic puts a number on what your missed calls and slow quotes are costing, using your own enquiry volume and average job value. UK skip hire averages around £263 a job; a house clearance runs £175 to £1,500. In the US the average junk-removal job is about $241 (Angi). Every missed call is a job-sized hole.
Adapted to waste removal
Speed, follow-up, automation. Three pillars, configured for how this sector actually buys.
Speed
Every call and online enquiry answered in under 60 seconds, day or night, with a quote and a booking slot while the customer is still deciding. No voicemail, no callback queue, no load lost to the next firm.
Follow-up
Quotes that don't book first time get chased automatically. Commercial and trade-waste enquiries, which take longer than a one-off clearance, get followed up across the weeks it takes to land a contract.
Automation
Booking, scheduling, and reminders run in the background and around your tip and transfer-station hours. Repeat and commercial customers get brought back on their own cycle, which is where the steady money sits.
What the numbers cost a waste removal firm
This page launches without a named client. The proof slot is built on cited research and the trade's own economics, not an invented testimonial. When a waste client comes on, this section converts to a standard anchor case study with video.
The numbers that matter in this trade, and what they cost:
- Around 27% of home-services calls go unanswered, each worth a job you've already paid marketing to generate (Invoca, 2024).
- 85% of callers who don't get through never call back; many go straight to a competitor (Signpost, 2025).
- 78% of customers buy from the first business that responds (Lead Connect Survey).
- About 70% of waste and clearance customers prefer to book online or instantly (Angie's List, cited 2024).
Put together: in a trade where the customer is ringing round and wants it done this week, the firm that answers first and quotes fastest wins, and most firms are losing a quarter of their calls before anyone says a word.
What we focus on
We're built around one thing: installing and running the system that converts your leads. That's where our attention goes, and it's why the work holds up.
If your project needs other elements, ad creative, media buying, content, we work alongside world-class specialists we trust. You get the right people on each part, rather than one team stretched across all of it.
Francis Rodino & Carolina Cohen-Co-Founders of Lead Hero
The people behind the product
Lead Hero is led by Francis Rodino and Carolina Cohen, with a team of growth experts behind them: CRM automation specialists, AI enthusiasts, and marketers who want to see you grow. We install the same systems for clients that we run our own business on, the kind that let a company operate without the founder chained to every deal.
We're on a mission to free service-business owners from the things that quietly drain them: the CRM nobody uses, the confusion about where AI actually fits, the marketing that promised more than it delivered, and the daily grind of chasing prospects and following up by hand. The system does that work, so you and your team don't have to.
What founders ask first
Our crews can't answer the phone on a job. Does this fix that?
That's exactly what it fixes. Every call gets answered in under 60 seconds whether or not anyone's free, with a quote and a booking slot, so the load doesn't go to the next firm.
Can it give an instant quote for skip hire or a clearance?
Yes. The system handles the standard quote-and-book flow instantly, and routes the ones that genuinely need a person to your team.
We do a lot of repeat commercial work. Does that get handled?
Yes. Commercial and trade-waste enquiries get a longer follow-up sequence, and repeat customers get brought back automatically on their cycle.
Will customers know our waste carrier licence and that we're legitimate?
The system can surface your licence and credentials at the point it matters. In the UK a householder can face a fine of up to £600 for handing waste to an unlicensed carrier, so showing you're properly licensed converts.
Is this a booking app we run ourselves?
No. We install and run it. You get a team taking responsibility for the result, not another login to manage.
See what your pipeline is leaking.
A 30-minute diagnostic. We put a pound figure on what your current process is losing, using your own numbers.
Book a Revenue Leak DiagnosticIf you are looking for a CRM you can buy, a HighLevel reseller subscription, or a full-service marketing agency, this is not the right call. We work with founders who want a growth partner that takes commercial responsibility for the system that converts their leads. Different category.