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Plumbing & Heating
50 Service Plans to 280. 75 Boilers a Year to 110 in 9 Months.
50 to 280 service plans - driven by the system.

RJ Martindale
RJ Martindale Plumbing & Heating
280
Service plan subscribers (up from 50)
110
Boilers installed in 9 months vs. 75 all of last year
5.6x
Growth in recurring revenue subscribers
Watch the story
The shift
From friction to flow
Before
- Jobs all over the place - no system, no structure
- Only 50 service plan subscribers - a major recurring revenue gap
- Boiler installs capped at 75 per year with no clear path to growth
- Staff had no visibility on where a customer was in the journey
- Marketing spend without the infrastructure to convert it
After
- 280 service plan subscribers - 5.6x growth
- 110 boilers installed in the first 9 months (vs. 75 for all of last year)
- Step-by-step system any staff member can follow
- Boiler marketing and service plan upsells running in tandem, automatically
- Customer can sign up online - integrates direct to their software
In their words
"I didn't want leads. I wanted a system - and that's exactly what Lead Hero does. We had 50 service plan signups when we met you and now we're up to 280. We fit 75 boilers last year, the full year, and we're at 110 boilers so far this year. Lead Hero? It's a no brainer. 100%."
Your turn
Sound familiar?
If your leads are going cold, your follow-up is manual, or your pipeline is invisible, this is exactly what we fix.
